Tapjoy’s insight on the effectiveness of Rewarded Ads

Tap Joy, one of the leaders in the Ad based business platforms have mentioned ...

Facebooks Instant Games opens the door to everyone

For a good 18 months, Facebook has been closed beta testing their instant games ...

Google announces new ad revenue streams

Google Play has just revealed new advertising features through its Adwords and Admob services ...

Epics Battle Royale game Fortnite coming to mobile

Epic has announced that they will be bringing their smash hit Battle Royale to ...

In Game Store Best Practices

Designing out the in-game store is a harder task than one will can originally ...

Top 10 Grossing apps for 2018 is a mixed bag of awesome

According to SuperData, the top 10 grossing apps for 2018 is a mix bag ...

Tencent: Guerilla Game Publishing

2017 marked the year where 100 man battle royale games stole the gaming headlines ...

Welcome Honor of Kings in the Billion Dollar App Club

Theres has been another addition to the Billion Dollar App Club and i’m going ...

Top Game Publishers 2017

The mobile gaming space changes quite rapidly and this post is to look at ...

Mobile Gaming Market to grow to $95 Billion by 2022

According to Digi-Capital, Asia looks lead the way in adding to the growth of ...

Designing the right leaderboard system in your game

To be successful in the freemium space, a pre-requisite for monetizing and engaging players ...

Cryptokitties paving new ground for blockchain gaming

My introduction to the Crypto kitty craze unfortunately came at a time when i ...

Apple’s new Guideline requires developers to disclose Loot box drop rates

Apple has recently changed there guidelines where it is now required for all mobile ...

Whale Segmentation

The origin of user segmentation based on spending patterns was born from the casino ...

Facebook Reaction Marketing

Back in 2016 Facebook updated their like button and added 6 new reactions users ...

A Trendy Facebook Marketing Technique: Emoji

Emoji’s has been a trendy topic for a lot of online marketers looking to ...

The value of the Exchange Market

With successful RPG games reaching the 3 to 4 even 5 year lives operations ...

How Captain Tsubasa’s Tatakae Dream Team incorporates skills into their gacha

Captain Tsubasa Tatakae Dream Team  (キャプテン翼 ~たたかえドリームチーム~) was released back in June of 2017 ...

Facebook Instant Games Initiative

On May 10, 2017, Facebook released their mobile gaming platform, Facebook Instant Games.  This ...