KPI

Key Performance Indicator

KPI : Arpdau vs Arpdac

Arpdau (Average Revenue Per Daily Active User) is a metric executive level track to ...

KPI: The effectiveness of a Monthly Pass System

If you look to increase your Arpdau, Arpu, and consumer pool all while maintaining ...

KPI Metric: Consumer Pool & Arpdac

As the mobile market evolves, this in result changes the behaviors of the consumer, ...

ECPM Decay

After weeks, months of hard work, you have finally completed your mobile game. Everything is ...

VIP System vs Diminishing Returns

VIP system is a in game monetizable mechanic that is most commonly found in ...

3 ways to monetise a real-time multiplayer mobile game

Pepe Agell is the VP of business at Chartboost. This article is part of ...

LTV for mobile apps

Lifetime Value (LTV) Lifetime Value (LTV) is one of the most important and popular ...

The Do’s and Don’ts of Measuring LTV

AppsFlyer shares best practices for measuring user lifetime value. Marketing is critical to ensuring ...

Ad Viewer of December Generates $52 at $132 eCPM for Publisher

We are continuing the series of Ad Viewer of the month that we started ...