- The mobile intelligence firm looked at games featured across Hero Banners, Videos/ Screenshots, Medium Lists and Small Lists on the Games Tab from September 2017 to April 2018 and cross-referenced the downloads to before they were featured.
- The hero banner featured most prominently with the largest number of median weekly downloads at around 20,000, it provided the smallest percentage of growth with 236 per cent.
- The large increase in percentage was seen in the Medium List as a whole, showing 451 percent growth.
- Small Lists and Video and screenshot features also more than doubled median weekly installs for their apps at 355 percent and 285 percent respectively.
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