What to expect with iOS Appstore Featuring

  • The mobile intelligence firm looked at games featured across Hero Banners, Videos/ Screenshots, Medium Lists and Small Lists on the Games Tab from September 2017 to April 2018 and cross-referenced the downloads to before they were featured.
  • The hero banner featured most prominently with the largest number of median weekly downloads at around 20,000, it provided the smallest percentage of growth with 236 per cent.
  • The large increase in percentage was seen in the Medium List as a whole, showing 451 percent growth.
  • Small Lists and Video and screenshot features also more than doubled median weekly installs for their apps at 355 percent and 285 percent respectively.
Chart showing download boosts delivered by Today Tab features on the iOS 11 App Store



  • 15+ year mobile application industry veteran, probably product managing multiple apps. If he's not busy running this website, you can probably find him at the gym shooting half court shots, while playing the latest mobile rpg game.

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