According to Newzoo, Netease’s Knives Out experienced over 50 Million Daily Active Users for the month of January 2018. In a market where top IP can generate around 20k DNU (Daily New Users) around 600k a month. Being the first in the market for the Flavor of the Year has a massive impact on the initial downloads.
Knives Out was originally launched back in November 2017, and is the first of the genre on the mobile platform. Pubg and Fortnite has followed suit in March 2018, as they both released their mobile rendition, and it will be interesting the see the results in the next 3 – 6 months who the winners are going to be in this emerging new genre.
15+ year mobile application industry veteran, probably product managing multiple apps. If he's not busy running this website, you can probably find him at the gym shooting half court shots, while playing the latest mobile rpg game.