Facebook Instant games introduce new monetization mechanics to their platform

After a year in Launch, Facebook Instant Game Platform have begun testing different techniques in monetizing their platform.

The current platform lives within the chat app, Facebook Messenger and a select few developers will now be able to include interstitial and rewarded video ads.  A Facebook Instant Game rep has mentioned that they will use the demand from their Audience Network to deliver more personalized in game ads.

Blackstorm’s Everwing and FRVR’s Basketball FRVR will get first dibs on testing these new monetization mechanics and based on the results, Facebook will consider enabling more developers to implement their new in-game advertising API.

Google Play Billing

Facebook will also start in-app purchases using Google play’s billing system, and Blackstorm’s Everwing will be the first to test this initiative out as well.

“Rolling out initially with a small set of games allows us to test and learn the best ways for developers to integrate ads so they enhance the gaming experience while offering a path to monetisation,” said Facebook Messenger Product Manager Mike Weingert of the implementation of in-game advertising.

Even after a year after launch, Facebook’s Instant Games platform still remains a closed beta platform for select developers.  Facebook is taking the appropriate steps to make sure that their product will be competitive when opening up their platform as Apple and Google have a complete monopoly in the mobile app landscape.

Developers can find more about the the Instant Games Platform here.



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