Apple redesigns its App Store

Apple is finally redesigning the app store and has made the app store experience more personal.

Split up into 5 different tabs

  • Today
  • Games
  • Apps
  • Updates
  • Search

It looks though as if Apple is now using targeted marketing offers in the Today’s section, showcasing different apps on a daily basis based on how the user uses his phone. Could be pretty interesting

The biggest announcement, that wasn’t announced is that the new overhaul in design shows no sign of the top grossing charts.  

This has huge ramification for UA for the top apps in its selected region as they can no longer rely on organic growth through the rankings.

See the full Store Overhaul changes here

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