In March of 2016, Juice Box was forced to shutdown their office after a 3 and half year run and 2 games with the problem of generating enough revenue with their game to keep the studio afloat.
Juice Box originally raised, $2.5 Million from Segerstrale to kick start their studio in the efforts to create a mobile focused game development studio for the mid core gamers. Their pitch entailed releasing 3 games a year and making millions of dollars and becoming the Supercell of America. This confidence and sales pitch was off the backing of the core team setup being all X Zynga employees with a plethora of knowledge operating social games.
The story delves into some of the reasons why they were forced to shutdown the studio
- Too late to the market
- Outdated game design
- No Distribution / UA Strategy
- Game to Game Revenue Generating Business Model
Check out the full story below: Here
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