Venture Stories: Juice Box

In March of 2016, Juice Box was forced to shutdown their office after a 3 and half year run and 2 games with the problem of generating enough revenue with their game to keep the studio afloat.

Juice Box originally raised, $2.5 Million from Segerstrale to kick start their studio in the efforts to create a mobile focused game development studio for the mid core gamers.  Their pitch entailed releasing 3 games a year and making millions of dollars and becoming the Supercell of America.  This confidence and sales pitch was off the backing of the core team setup being all X Zynga employees with a plethora of knowledge operating social games.

The story delves into some of the reasons why they were forced to shutdown the studio

  • Too late to the market
  • Outdated game design
  • No Distribution / UA Strategy
  • Game to Game Revenue Generating Business Model

Check out the full story below:  Here

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  • 15+ year mobile application industry veteran, probably product managing multiple apps. If he's not busy running this website, you can probably find him at the gym shooting half court shots, while playing the latest mobile rpg game.

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