Mixi’s Asia Pivot

Back in February 2016, Mixi, the developers of the hit title Monster Strike announced a massive Western expansion.  1 year later they have decided to refocus their strategy, like every other Japanese social mobile company that attempted the West.

The reports have mentioned that Mixi has suspended their large scale marketing plans due to the competitive nature of the West.  Even being one of the the top grossing mobile games globally, it seems that the trend for Japanese mobile companies is for 2016 – 2017 is to re group and re align their long term goals.

What’s Next: The Asia Pivot

Forced to shutdown and refocus their strategy else where, it seems the next pivot for top mobile social gaming companies in Japan is to establish market share in the ever emerging China Market.  Mixi is quoted as utilizing the Gung ho strategy where they team up with Top Mobile publishers in China to release a localized version of their massively successful game “Puzzles & Dragons”

Mixi’s Monster Strike has already found footing in Countries like Taiwan, Hong Kong, Macau and look to team up with a strong mobile publisher in China Main Land.

Monster Strike

Monster Strike is an app that is blessed to be in the The Billion Dollar App club where the game has experience over a $Billion in Revenue.  Its essentially brought back what was known in Japan as a social networking site back from the grave and is effectively generating 90% of its revenue for the company domestically.

This pivot is essential for the growth of the company and to buy enough time for the company to work on their next Billion Dollar App.  or if they ever can.


  • 15+ year mobile application industry veteran, probably product managing multiple apps. If he's not busy running this website, you can probably find him at the gym shooting half court shots, while playing the latest mobile rpg game.

  • Show Comments (0)


You May Also Like

Pokemon Go and Japans “Shikin Kessai Hou” Prepaid Regulation Clause

According to reports from the Nihon Keizai Newspaper, game developer Niantic, the company that ...

Gaming Market: Mobile vs PC go toe to toe in 2016 Revenue

According to DFC Intelligence the mobile market has generated over $30 Billion in revenue ...

Storm8 lays off about 130 from its social mobile gaming studio

Social mobile game publisher Storm8 laid off a large number of its employees this week. ...