According to EEDAR an American based Video game research and consulting company has reported earlier that the mobile space has seen an increase in market size by $25 billion during the year 2015 and the user participation increased by another 1.5 billion users.
Currently, North America tops the list with a mobile market size of $5.41 Billion, and Japan following a tab behind at $5.16 Billion followed by the China market at $5.01 Billion. Other notable countries would be Korea at $1.37 Billion.
Japan, known as a high ARPU (Average Revenue per User) based country for online game, flexes is ARPU muscles as you can notice that Japan users comprise of only 1/8 of the China user population but remains as the 2nd biggest market in the Mobile market. I have no idea whether thats a good thing or not, but its very clear that Japan people really like to spend money via their phone.
Digging a little bit deeper it seems that ARPPU (Average Revenue per Paying User) <- On a MAU basis, Japan tops these charts:
- Japan: $24.06
- Korea: $12.83
- North America: $6.61
- China: $2.28
Also, EEDAR reported that the average age for the top 4 mobile users by country is 35 years old. and from the 4, North America was the only country that saw a huge discrepancy in gender ratio, where males tend to use mobile phones 10% more that females. Regarding OS, it seems only Japan has experience an even split with Android to iOS with 45% each and the remaining 10% being other. The other top mobile country user has experience more market dominance with the Android OS. Probably because it’s a lot more customizable and they don’t try to control their ecosystem like their competitors (hint hint, but you didn’t hear that from me though)
Top played game genres in NA/China/ Korea are as follows:
But for Japan it seems they still love their RPG and the top 2 look like below:
Game play hours (Weekly):
- China 4.5 Hours
- South Korea 3.6 Hours
- North America 3.5 Hours
- Japan 3,5 Hours
You can find out more about the 4 top major mobile markets by going to EEDAR site and registering to their website
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