Gree, Announce new social platform, “LIMIA”

On Novemeber 5th, 2015, Gree, a mobile social gaming platform giant in Japan has announced a real estate / interior design website called ” LIMIA” that focuses towards “living”, “Interior”, “Things”, “Lifestyle”.  At first glance, it looks like Gree is attempting to create a niche social network for users that are looking for ideas to freshen up their homes and attempt to build a community.  Back in January, Gree Acquired  “Sekaie” which provides an interior renovation service called “Renoko” that provides users a quote and consultation whether they would like to change their living interior and how much it would cost to do so.  I am assuming that, Gree has taken this service and flipped it into a social community in an attempt to increase reach and revenue.  Gree is looking to make over 10 Billion Yen in revenue by June 2018.

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